Role:
Solo UX/UI Designer, Research, Ideation, Wireframes, Low Fidelity design
Tasks:
- Research
- Processing & analyzing the data
- User personas & User flow
- Low fidelity prototyping
The Brief
Cute Things Commin’ is a small business popular on TikTok. The brand offers unique designs that change weekly. They cater to women 20-28 looking to standout.
User Persona
The target audience is skeptical and worried about their safety online. Their main interest is cost and quality.
Journey Map
Pain points are clear to see and solutions can start to be formed.
Information attained by conducting moderated remote testing with a micro influencer.
KPI
SEO
Helps with leads generated and moves us up on Google.
Customer retention
Tracking retention to see how we can reward our long term customers like Hermes.
Search and Usage
Making it easier for our users to find what they want will increase our sales and retention.
Low fidelity mockup (mobile)
Including a large field to search will help with the search and usage KPI
Showing the system status will help our user go back to where they left off in their search.
Adding ratings will help build trust
Low fidelity mockup (large screens)
The description will help with SEO which is important for KPI.
Information like “Jewelry Care” and “Shipping and Returns” is available right at the moment the user requires it, satisfying the help and documentation heuristic.
The target audience has issues with security and trust. Showing the lock at checkout eases the users fears.
To avoid mistakes during checkout, the nav has been removed.
To help with retention adding incentive for providing an email has been added.
Adding another way to opt into special offers via email will help with retention.
System visibility shows that the payment went through and the cart is now empty.
Purchase is complete the nav reappears.
Felicia's Portfolio 