Felicia Gutierrez

Kroger

The Kroger app is used for creating lists, setting up delivery, or scheduling a pickup. It caters to younger people that live in a suburban or urban area. The audience either lives on their own or has a family. The app has a lot of information and theres a lot of color which can make it seem overwhelming. Content is king so having ads show up at the top is meant to please the stakeholder. The content after that shows items purchased in the past and has more ads in between the products.

Client:

Kroger

Project Duration:

3 Months

Mood board

The branding had just been made by their team so the colors were kept exactly the same. There didn’t need to be major changes in the app just small adjustments with layout.

Organization

For this project, it was important to have organization that was easily understandable for other parties to come in and find what they needed quickly. It was equally important to have multiple saves of the video created for this project.